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Feb 14, 2023 - HTML
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marketing-data-science
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🚨 Resources 💼 to learn/practice 🎯 Marketing analytics 💹 🚨
marketing data-science data-analytics marketing-science business-analytics marketing-analytics marketing-data-science
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Jun 17, 2025
This project integrates data from multiple ad platforms with Google Analytics to track marketing campaigns. It uses a structured naming system and UTM tags. Data is visualized in Looker Studio dashboards to analyze campaign performance and ad spend.
bigquery sql marketing-automation data-engineering data-analysis data-modeling marketing-analytics marketing-data-science marketingdata
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Nov 30, 2024
End-to-end uplift modeling pipeline on the Criteo dataset. Compares T/S/X-Learner and Causal Forest to estimate heterogeneous treatment effects for budget-constrained marketing targeting.
causal-inference uplift-modeling marketing-data-science causal-forest heterogeneous-treatment-effects econml
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Jun 20, 2026 - Jupyter Notebook
pymc implementation of the MMM with simulated data
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Nov 7, 2025 - Jupyter Notebook
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