Customer Lifetime Vlaue (CLV) is the total monetary value that represents the amount of revenue or profit a customer will give the bank over the period of relationship.
The project aims at understanding the problem of Customer Lifetime Value and to provide a data-driven solution through data methodologies. It explains the relationship between Customer Lifetime Value (Target/Response) and the other variables (predictors/Explanatory).A regression model is designed that can be used for prediction purposes.
The complete details regarding the approach to meet the objective is provided in the Report.pdf file, the dataset and data description are provided in the CLV.csv and Data Dictionary.xlsx files respectively and the code is in R markdown file.Rmd