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17 changes: 16 additions & 1 deletion contents/handbook/product/product-team.md
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Expand Up @@ -101,4 +101,19 @@ To keep track of their projects across teams, PMs should track their personal qu

As the PM team, we are usually also pursuing a couple of side projects each quarter with the goal of leveling up how we do Product at PostHog.

In Q4 2025, we are focussing primarily on the teams we work with, and have no big side projects.
In Q2 2026, we are working on the following themes:

- Ensure our metrics definitions are mature enough for our scale (e.g. inconsistencies in activation & product intent) -> Annika
- Investigate ways to make updates to activation definitions sustainable & consistent -> Mike
- Figure out information flows between product, growth and marketing, so that we get the right exposure for new and mature products -> Abe
- Make sure our products & tracking are set up for a agent-first world
- Tracking human vs agent actions, and defining success for each -> every PM
- Make sure each product has use cases and a “reason for being” in an agent-first world -> every product team
- Think about ideas how to fix the “accountability gap” in growth reviews -> Cory
- From product teams, expect more accountability
- From PMs, get growth reviews done early in the month

“Business-as-usual” themes:

- Make sure we standardise best practices & share knowledge as a group of 5 (soon to be 7) without central leadership, and without adding bureaucracy & friction
- Use our PM brownbags to share how we use AI to be more effective
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