diff --git a/tests/unit/sponsors/test_init.py b/tests/unit/sponsors/test_init.py
index 582a25ea890c..fa2fd29da488 100644
--- a/tests/unit/sponsors/test_init.py
+++ b/tests/unit/sponsors/test_init.py
@@ -3,10 +3,8 @@
 import pretend
 
 from celery.schedules import crontab
-from sqlalchemy import true
 
 from warehouse import sponsors
-from warehouse.sponsors.models import Sponsor
 from warehouse.sponsors.tasks import update_pypi_sponsors
 
 from ...common.db.sponsors import SponsorFactory
@@ -24,6 +22,7 @@ def test_includeme():
 
     assert config.add_request_method.calls == [
         pretend.call(sponsors._sponsors, name="sponsors", reify=True),
+        pretend.call(sponsors._footer_sponsors, name="footer_sponsors", reify=True),
     ]
     assert config.add_periodic_task.calls == [
         pretend.call(crontab(minute=10), update_pypi_sponsors),
@@ -42,16 +41,40 @@ def test_do_not_schedule_sponsor_api_integration_if_no_token():
 
     assert config.add_request_method.calls == [
         pretend.call(sponsors._sponsors, name="sponsors", reify=True),
+        pretend.call(sponsors._footer_sponsors, name="footer_sponsors", reify=True),
     ]
     assert not config.add_periodic_task.calls
 
 
 def test_list_sponsors(db_request):
-    SponsorFactory.create_batch(5)
+    expected = SponsorFactory.create_batch(5)
     SponsorFactory.create_batch(3, is_active=False)
 
     result = sponsors._sponsors(db_request)
-    expected = db_request.db.query(Sponsor).filter(Sponsor.is_active == true()).all()
 
-    assert result == expected
     assert len(result) == 5
+    assert set(result) == set(expected)
+
+
+def test_sponsors_ordered_by_level_then_name_then_infra(db_request):
+    c = SponsorFactory.create
+    infra = c(name="AWS", infra_sponsor=True, level_order=0)
+    vis_b = c(name="Bravo", infra_sponsor=False, level_order=1)
+    vis_a = c(name="Alpha", infra_sponsor=False, level_order=1)
+    sus = c(name="Charlie", infra_sponsor=False, level_order=2)
+
+    result = sponsors._sponsors(db_request)
+
+    assert result == [vis_a, vis_b, sus, infra]
+
+
+def test_footer_sponsors_ordering(db_request):
+    c = SponsorFactory.create
+    infra = c(name="AWS", infra_sponsor=True, footer=False, level_order=0)
+    vis_b = c(name="Bravo", footer=True, infra_sponsor=False, level_order=1)
+    vis_a = c(name="Alpha", footer=True, infra_sponsor=False, level_order=1)
+    sus = c(name="Charlie", footer=True, infra_sponsor=False, level_order=2)
+    c(name="Nobody", footer=False, infra_sponsor=False, level_order=5)
+
+    db_request.sponsors = sponsors._sponsors(db_request)
+    assert sponsors._footer_sponsors(db_request) == [vis_a, vis_b, sus, infra]
diff --git a/tests/unit/sponsors/test_models.py b/tests/unit/sponsors/test_models.py
index 919d261cc244..263c327d2d8f 100644
--- a/tests/unit/sponsors/test_models.py
+++ b/tests/unit/sponsors/test_models.py
@@ -5,7 +5,10 @@
 
 def test_sponsor_color_logo_img_tag(db_request):
     sponsor = SponsorFactory.create()
-    expected = f'<img src="{sponsor.color_logo_url}" alt="" loading="lazy">'
+    expected = (
+        '<img class="sponsors__image" '
+        + f'src="{sponsor.color_logo_url}" alt="" loading="lazy">'
+    )
     assert sponsor.color_logo_img == expected
 
 
diff --git a/tests/unit/sponsors/test_tasks.py b/tests/unit/sponsors/test_tasks.py
index 698f75d58c71..4e376af02d12 100644
--- a/tests/unit/sponsors/test_tasks.py
+++ b/tests/unit/sponsors/test_tasks.py
@@ -196,6 +196,58 @@ def test_update_remote_sponsor_with_same_slug_with_new_logo(
     assert db_sponsor.service == "Sponsor description"
 
 
+@pytest.mark.parametrize(
+    ("level_name", "expected_footer"),
+    [
+        ("Visionary", True),
+        ("Sustainability", True),
+        ("Partner", False),
+    ],
+)
+def test_footer_set_based_on_level(
+    monkeypatch,
+    db_request,
+    fake_task_request,
+    sponsor_api_data,
+    level_name,
+    expected_footer,
+):
+    sponsor_api_data[0]["level_name"] = level_name
+    response = pretend.stub(
+        raise_for_status=lambda: None, json=lambda: sponsor_api_data
+    )
+    requests = pretend.stub(
+        get=pretend.call_recorder(lambda url, headers, timeout: response)
+    )
+    monkeypatch.setattr(tasks, "requests", requests)
+
+    fake_task_request.db = db_request.db
+    tasks.update_pypi_sponsors(fake_task_request)
+
+    db_sponsor = db_request.db.query(Sponsor).one()
+    assert db_sponsor.footer is expected_footer
+
+
+def test_white_logo_synced_when_provided(
+    monkeypatch, db_request, fake_task_request, sponsor_api_data
+):
+    sponsor_api_data[0]["white_logo"] = "https://logourl.com/white.png"
+    response = pretend.stub(
+        raise_for_status=lambda: None, json=lambda: sponsor_api_data
+    )
+    monkeypatch.setattr(
+        tasks,
+        "requests",
+        pretend.stub(get=pretend.call_recorder(lambda *a, **kw: response)),
+    )
+    fake_task_request.db = db_request.db
+    tasks.update_pypi_sponsors(fake_task_request)
+    assert (
+        db_request.db.query(Sponsor).one().white_logo_url
+        == "https://logourl.com/white.png"
+    )
+
+
 def test_flag_existing_psf_sponsor_to_false_if_not_present_in_api_response(
     monkeypatch, db_request, fake_task_request, sponsor_api_data
 ):
diff --git a/warehouse/sponsors/__init__.py b/warehouse/sponsors/__init__.py
index 1fe5f8e62d33..b888de75bb52 100644
--- a/warehouse/sponsors/__init__.py
+++ b/warehouse/sponsors/__init__.py
@@ -8,12 +8,32 @@
 
 
 def _sponsors(request):
-    return request.db.query(Sponsor).filter(Sponsor.is_active == true()).all()
+    return (
+        request.db.query(Sponsor)
+        .filter(Sponsor.is_active == true())
+        .order_by(Sponsor.infra_sponsor, Sponsor.level_order, Sponsor.name)
+        .all()
+    )
+
+
+def _footer_sponsors(request):
+    """Return footer sponsors: PSF by level then name, infra by name."""
+    all_sponsors = request.sponsors
+    psf = sorted(
+        (s for s in all_sponsors if s.footer and not s.infra_sponsor),
+        key=lambda s: (s.level_order or 0, s.name),
+    )
+    infra = sorted(
+        (s for s in all_sponsors if s.infra_sponsor),
+        key=lambda s: s.name,
+    )
+    return psf + infra
 
 
 def includeme(config):
     # Add a request method which will allow to list sponsors
     config.add_request_method(_sponsors, name="sponsors", reify=True)
+    config.add_request_method(_footer_sponsors, name="footer_sponsors", reify=True)
 
     # Add a periodic task to update sponsors table
     if config.registry.settings.get("pythondotorg.api_token"):
diff --git a/warehouse/sponsors/models.py b/warehouse/sponsors/models.py
index 34940013aaac..46f0325b47a2 100644
--- a/warehouse/sponsors/models.py
+++ b/warehouse/sponsors/models.py
@@ -38,7 +38,10 @@ class Sponsor(db.Model):
 
     @property
     def color_logo_img(self):
-        return f'<img src="{self.color_logo_url}" alt="" loading="lazy">'
+        return (
+            '<img class="sponsors__image" '
+            + f'src="{self.color_logo_url}" alt="" loading="lazy">'
+        )
 
     @property
     def white_logo_img(self):
diff --git a/warehouse/sponsors/tasks.py b/warehouse/sponsors/tasks.py
index 60bdbb142fe2..87aa4927ce3e 100644
--- a/warehouse/sponsors/tasks.py
+++ b/warehouse/sponsors/tasks.py
@@ -50,8 +50,10 @@ def update_pypi_sponsors(request):
         sponsor.service = sponsor_info["description"]
         sponsor.link_url = sponsor_info["sponsor_url"]
         sponsor.color_logo_url = sponsor_info["logo"]
+        sponsor.white_logo_url = sponsor_info.get("white_logo")
         sponsor.level_name = sponsor_info["level_name"]
         sponsor.level_order = sponsor_info["level_order"]
         sponsor.is_active = True
         sponsor.psf_sponsor = True
+        sponsor.footer = sponsor_info["level_name"] in {"Visionary", "Sustainability"}
         sponsor.origin = "remote"
diff --git a/warehouse/static/sass/blocks/_sponsors.scss b/warehouse/static/sass/blocks/_sponsors.scss
index ff061acd3603..ec76917d0dec 100644
--- a/warehouse/static/sass/blocks/_sponsors.scss
+++ b/warehouse/static/sass/blocks/_sponsors.scss
@@ -50,6 +50,16 @@
     height: 0;
   }
 
+  &__group-label {
+    flex-basis: 100%;
+    color: color.adjust(colours.$white, $alpha: -0.4);
+    font-size: 0.7rem;
+    text-transform: uppercase;
+    letter-spacing: 0.05em;
+    margin: 4px 0 0;
+    padding: 0;
+  }
+
   &__sponsor {
     display: inline-grid;
     grid-template-rows: fit-content(40%);
@@ -109,4 +119,27 @@
       display: none;
     }
   }
+
+  &__sponsor--infra {
+    opacity: 0.75;
+
+    .sponsors__image {
+      max-width: 80px;
+      opacity: 0.7;
+    }
+
+    .sponsors__name,
+    .sponsors__service {
+      max-width: 80px;
+      font-size: 0.68rem;
+    }
+
+    &:hover {
+      opacity: 0.95;
+
+      .sponsors__image {
+        opacity: 0.9;
+      }
+    }
+  }
 }
diff --git a/warehouse/templates/includes/sponsors-footer.html b/warehouse/templates/includes/sponsors-footer.html
index 9c033c991fda..c23534cf97d5 100644
--- a/warehouse/templates/includes/sponsors-footer.html
+++ b/warehouse/templates/includes/sponsors-footer.html
@@ -14,28 +14,25 @@
 <div class="sponsors">
   <p class="sponsors__title">Supported by</p>
   <div class="sponsors__divider"></div>
-  {% for sponsor in request.sponsors | sort(attribute='name') %}
-    {# Short-circuit if we don't have an image for them #}
-    {% if sponsor.white_logo_url %}
-      {# Check if they belong in the footer #}
-      {% if sponsor.infra_sponsor or sponsor.footer %}
-        <a class="sponsors__sponsor"
-           target="_blank"
-           rel="noopener"
-           href="{{ sponsor.link_url }}">
-          {{ sponsor.white_logo_img|camoify|safe }}
-          <span class="sponsors__name">{{ sponsor.name }}</span>
-          <span class="sponsors__service">
-            {# If they're an infra sponsor, we should have a service for them,
-          otherwise they're a PSF sponsor #}
-            {% if sponsor.infra_sponsor %}
-              {{ sponsor.service }}
-            {% elif sponsor.footer %}
-              PSF Sponsor
-            {% endif %}
-          </span>
-        </a>
-      {% endif %}
+  {% for sponsor in request.footer_sponsors %}
+    {% if sponsor.infra_sponsor and loop.previtem is defined and not loop.previtem.infra_sponsor %}
+      <div class="sponsors__divider"></div>
+      <p class="sponsors__group-label">Infrastructure partners</p>
+      <div class="sponsors__divider"></div>
     {% endif %}
+    <a class="sponsors__sponsor {{ 'sponsors__sponsor--infra' if sponsor.infra_sponsor }}"
+       target="_blank"
+       rel="noopener"
+       href="{{ sponsor.link_url }}">
+      {% if sponsor.white_logo_url %}{{ sponsor.white_logo_img|camoify|safe }}{% endif %}
+      <span class="sponsors__name">{{ sponsor.name }}</span>
+      <span class="sponsors__service">
+        {% if sponsor.infra_sponsor %}
+          {{ sponsor.service }}
+        {% else %}
+          PSF Sponsor
+        {% endif %}
+      </span>
+    </a>
   {% endfor %}
 </div>
diff --git a/warehouse/templates/pages/sponsors.html b/warehouse/templates/pages/sponsors.html
index 90821deaa3ce..8510593ee7b3 100644
--- a/warehouse/templates/pages/sponsors.html
+++ b/warehouse/templates/pages/sponsors.html
@@ -164,7 +164,7 @@ <h2 class="centered-heading__title">Infrastructure sponsors</h2>
         <hr class="centered-heading__rule">
       </div>
       <div class="sponsor-grid sponsor-grid--bottom-margin">
-        {% for sponsor in request.sponsors | sort(attribute="name") %}
+        {% for sponsor in request.sponsors %}
           {% if sponsor.infra_sponsor %}
             <div class="sponsor-grid__sponsor">
               <div class="sponsor-grid__sponsor-img">{{ sponsor.color_logo_img|camoify|safe }}</div>