Document auto-firing concierge: install + cold-start flow

README install section now includes the Cmd+Q cold-start step (required
since /reload-plugins doesn't fire SessionStart). 'Start using it'
section reflects that the concierge welcome fires automatically when
the founder types anything in a fresh dir — no need to type /telos:start
manually. 'Your first 30 minutes' walkthrough updated to match.

Author: nocoder26

README.md

@@ -133,6 +133,8 @@ Three slash commands inside Claude Code. Run them **one at a time** — Claude C
 /reload-plugins
 ```
 
+Then **quit Claude Code (Cmd+Q) and reopen.** Cold start is required for the SessionStart hook to register — `/reload-plugins` doesn't fire it.
+
 That's it. **No Python, no `pip`, no terminal setup required.** Telos works file-only by default.
 
 > Use the full HTTPS URL above — the `nocoder26/telos` shorthand defaults to SSH, which fails unless you have SSH keys configured for GitHub.
@@ -151,23 +153,30 @@ pip install fastmcp
 
 ## Start using it
 
-Open a fresh project directory, start Claude, and run **one command**:
+Open a fresh project directory and start Claude:
 
 ```bash
 mkdir my-startup && cd my-startup && claude
 ```
 
-Then in Claude:
+Now type **anything** (e.g., `hi`). The concierge welcome fires automatically:
 
-```
-/telos:start
-```
+> *"I'm Telos. I'll spend 10 minutes asking three questions, and you'll walk out with a real customer-interview script and a hypothesis you can kill. Sound good? (yes / I already know what I want / what is this?)"*
+
+Reply:
 
-A 10-minute concierge walks you through capturing your motivation, your hypothesis (with kill criteria), and an interview script you can send today. You exit with a real artifact — `brain/why.md`, `brain/problem.md`, and a script to send to one customer. No fumbling for which skill to run first.
+- **yes** → walks you through `/telos:why` → `/telos:problem` → `/telos:interview` in sequence with one-line context before each step. Auto-creates `brain/`. Exits with a real artifact in 10 minutes.
+- **I already know what I want** → drops out, points you to specific skills (`/telos:why`, `/telos:problem`, etc.). Decision logged so you're never re-pitched in this directory.
+- **what is this?** → one-paragraph explanation, then re-asks.
+- **anything else / change subject** → assumes "no", silenced for this directory forever.
 
-If you'd rather skip the walkthrough, run any specific skill (`/telos:why`, `/telos:problem`, `/telos:interview`) directly.
+The pitch fires **once per project** (decision logged to `~/.claude/plugins/telos/decided.txt`) and auto-skips directories that look like existing non-startup projects (have `.git`, `package.json`, `Cargo.toml`, etc.). To bootstrap an existing repo, run `/telos:start` manually, or set `TELOS_PITCH_ALWAYS=1`.
 
-The SessionStart hook also offers `/telos:start` automatically when you open a fresh project. The pitch fires **once per project** thanks to a per-project memory file, and auto-skips directories that look like existing non-startup projects (have `.git`, `package.json`, `Cargo.toml`, etc.). To bootstrap an existing repo, run `/telos:start` manually.
+If you ever want to trigger the concierge mid-session (or re-trigger after dismissing it), just run:
+
+```
+/telos:start
+```
 
 ## Update / re-install
 
@@ -192,11 +201,12 @@ export TELOS_PITCH_ALWAYS=1    # show pitch even in dirs with package.json/.git/
 
 ```
 $ mkdir my-startup && cd my-startup && claude
-> /telos:start
+> hi
 
 Claude: I'm Telos. I'll spend 10 minutes asking three questions, and
-        you'll walk out with a real interview script and a hypothesis
-        you can kill. Sound good?
+        you'll walk out with a real customer-interview script and a
+        hypothesis you can kill. Sound good?
+        (yes / I already know what I want / what is this?)
 
 > yes