As a publisher, I want to be able to customize the tool and the experience to feel consistent with my site's design, so that visitors aren't jarred by a third-party prompt that breaks their experience.
Acceptance Criteria:
- Unlike other tools like the banner or widget, we will not have multiple presets for the paywall
- Appearance settings are similar to the banner/widget settings
UI
Content------------------------------------------------------------------------------------------------------
Appearance---------------------------------------------------------------------------------------------------------

As a publisher, I want to be able to customize the tool and the experience to feel consistent with my site's design, so that visitors aren't jarred by a third-party prompt that breaks their experience.
Acceptance Criteria:
UI
Content------------------------------------------------------------------------------------------------------
Appearance---------------------------------------------------------------------------------------------------------