Minor syntax cleanup for ghec v2 migration

@falon - FYI, minor cleanup. This will make the final migration smoother when we're ready.

Author: bbringhu

help/readme.md help/readme.markdownhelp/readme.md renamed to help/readme.markdown

@@ -199,7 +199,7 @@ feature-set: Audience Manager
             + [Segment to Ad Unit Overlap](reporting/audience-optimization-reports/aor-publishers/publisher-segment-ad-unit-overlap.md)
             + [Unique User Reach](reporting/audience-optimization-reports/aor-publishers/publisher-unique-reach.md)
         + Data and Metadata Files for Audience Optimization Reports and Actionable Log Files {#data-and-metadata-files}
-            + [ Log Data and Metadata Files](reporting/audience-optimization-reports/metadata-files-intro/metadata-files-intro.md)
+            + [Log Data and Metadata Files](reporting/audience-optimization-reports/metadata-files-intro/metadata-files-intro.md)
             + [Data Files for Audience Optimization Reports and Actionable Log Files](reporting/audience-optimization-reports/metadata-files-intro/datafiles-intro.md)
             + [Overview and Mappings for Metadata Files](reporting/audience-optimization-reports/metadata-files-intro/metadata-file-overview.md)
             + [Naming Conventions for Metadata Files](reporting/audience-optimization-reports/metadata-files-intro/metadata-file-names.md)
@@ -404,7 +404,7 @@ feature-set: Audience Manager
     + [Contact and Legal Information](/help/using/help-legal/help-legal-contact.md)
 + Top Customer Support Issues{#top-support-issues}
     + [Overview](/help/using/support-issues/support-issues-overview.md)
-    + [Why did my Onboarded trait populations drop to 0 around October 15th? ](/help/using/support-issues/why-did-my-onboarded-trait-populations-drop-to-0-around-october.md)
+    + [Why did my Onboarded trait populations drop to 0 around October 15th?](/help/using/support-issues/why-did-my-onboarded-trait-populations-drop-to-0-around-october.md)
     + [Why do my traits or segments not show up in the Overlap Reports page?](/help/using/support-issues/why-do-my-traits-or-segments-not-show-up-in-the-overlap-reports.md)
     + [Why are our Read-Only users able to create, edit or delete traits and segments?](/help/using/support-issues/aam-read-only-users-create-delete-traits-segments.md)
     + [We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site](/help/using/support-issues/not-using-aam-but-seeing-aam-javascript.md)

help/using/TOC.md

@@ -85,7 +85,7 @@ The [Adobe Audience Manager API Docs](https://bank.demdex.com/portal/swagger/ind
 |---------|----------|
 | **[!UICONTROL Algorithmic Models**] | [Algorithmic Models](https://bank.demdex.com/portal/swagger/index.html#/Algorithmic_Models_API) |
 | **[!UICONTROL Audience Marketplace]** | <ul><li>[Data Feeds](https://bank.demdex.com/portal/swagger/index.html#/Audience%20Marketplace%20Buyer%20API/get_available_data_feeds_)</li><li>[Data Feed Request](https://bank.demdex.com/portal/swagger/index.html#/Audience%20Marketplace%20Buyer%20API/post_available_data_feeds__dataSourceId__requests)</li><li>[Data Feed Finance](https://bank.demdex.com/portal/swagger/index.html#/Audience%20Marketplace%20Finance%20API/get_data_feeds_billing_report)</li><li>[Data Feed Plans](https://bank.demdex.com/portal/swagger/index.html#/Audience%20Marketplace%20Seller%20API/get_data_feeds__dataSourceId__plans_)</li><li>[Data Feed Subscriptions](https://bank.demdex.com/portal/swagger/index.html#/Audience%20Marketplace%20Seller%20API/get_data_feeds__dataSourceId__subscriptions)</li></ul>|
-| **[!UICONTROL Data Sources]** | [Data Sources ](https://bank.demdex.com/portal/swagger/index.html#/Data_Source_API)|
+| **[!UICONTROL Data Sources]** | [Data Sources](https://bank.demdex.com/portal/swagger/index.html#/Data_Source_API)|
 | **[!UICONTROL Folders]** | <ul><li>[Segment Folders](https://bank.demdex.com/portal/swagger/index.html#/Segment_Folder_API)</li><li>[Trait Folders](https://bank.demdex.com/portal/swagger/index.html#/Trait%20Folder%20API)</li></ul>|
 | **[!UICONTROL Reporting]** | [Reporting](https://bank.demdex.com/portal/swagger/index.html#/Reporting%20API)|
 | **[!UICONTROL Segments]** | <ul><li>[Segments](https://bank.demdex.com/portal/swagger/index.html#/Segments%20API)</li><li>[Segment Test Groups](https://bank.demdex.com/portal/swagger/index.html#/Segment%20Test%20Group%20API)</li><li>[Segment Test Group Draft API](https://bank.demdex.com/portal/swagger/index.html#/Segment%20Test%20Group%20API/post_segment_test_groups_drafts)</li></ul>|

help/using/api/api-swagger-migration.md

@@ -188,10 +188,10 @@ All of these are optional, unless you want a response from the [!DNL DCS]. If yo
 These headers contain information like requests for data and responses in an HTTP call.
 
 | Attribute | Description |
-| --- | --- | 
+| --- | --- |
 | `h_host` | This is set to the client's specific data collection host name. It appears as `host name .demdex.net`. See [Understanding Calls to the Demdex Domain](https://experienceleague.adobe.com/docs/audience-manager/user-guide/reference/demdex-calls.html?lang=en).|
 | `h_user-agent` | Set to the `User-Agent` header value.|
 | `h_accept-language`  | Set to the  `Accept-Language`  header value.|
 |  `h_referer`  | Set to the `Referer` header value.|
 | `h_referrer`  | Set to the `Referrer` header value.|
-| `h_date` | Set to the `Date` header value.|
+| `h_date` | Set to the `Date` header value.|

help/using/api/dcs-intro/dcs-api-reference/dcs-keys.md

@@ -17,5 +17,6 @@ Methods that let you work programmatically with trait and segment folders. Folde
 >[!IMPORTANT]
 >
 >The folder [!DNL API] methods have been rewritten with [!DNL Swagger] and migrated. See:  >
+>
 >* [Adobe Audience Manager API Docs](https://bank.demdex.com/portal/swagger/index.html) 
 >* [Audience Manager API Code Migration](../../api/api-swagger-migration.md)

help/using/api/rest-api-main/aam-api-folders.md

@@ -55,6 +55,7 @@ Rather than work with [!UICONTROL DIL] and set up [!DNL Audience Manager] manual
 |Body|As shown in sample below,  DIL passes data as key-value pairs. Special prefix characters identify the key-value pairs as Audience Manager or partner variables.<br>`d_dst=1`<br>`d_jsonv=1`<br>`d_ld=_ts=1473693143821`<br>`d_mid=54192285857942994142875423154873503351`<br>`d_nsid=0`<br>`d_rtbd=json`<br>|
 
 See also:
+
 * [Prefix Requirements for Key Variables](../features/traits/trait-variable-prefixes.md)
 * [Supported Attributes for DCS API Calls](../api/dcs-intro/dcs-api-reference/dcs-keys.md)
 

help/using/dil/dil-overview.md

@@ -35,7 +35,7 @@ See the [Experience Cloud Release Notes](https://experienceleague.adobe.com/docs
 |--- |----|
 |[HTTP Strict-Transport-Security](../overview/data-security-and-privacy/data-security.md#hsts) | We've added support for [!DNL HTTP Strict-Transport-Security], a web security policy that protects against cookie hijacking and protocol downgrade attacks. |
 | [Recency and Frequency](/help/using/features/segments/recency-and-frequency.md) | We updated the frequency capping examples in the article and added examples for how recency works.|
-| <ul><li>[Segment Builder](/help/using/features/segments/segment-builder.md)</li><li>[Segment-level Reporting in Audience Marketplace](/help/using/features/audience-marketplace/marketplace-data-buyers/marketplace-buyer-billing.md)</li><li>[Audience Identity Reporting in the Trait Summary view ](/help/using/features/traits/trait-details-page.md)</li><li>[Audience Identity Reporting in the Segment Summary view ](/help/using/features/segments/segment-summary-view.md)</li><li>[How to Create Conversion Traits](/help/using/features/traits/create-onboarded-rule-based-traits.md)</li><li>[Trait Recommendations](/help/using/features/segments/trait-recommendations.md)</li></ul> |We added tutorial videos to multiple pages in the Audience Manager documentation.| 
+| <ul><li>[Segment Builder](/help/using/features/segments/segment-builder.md)</li><li>[Segment-level Reporting in Audience Marketplace](/help/using/features/audience-marketplace/marketplace-data-buyers/marketplace-buyer-billing.md)</li><li>[Audience Identity Reporting in the Trait Summary view](/help/using/features/traits/trait-details-page.md)</li><li>[Audience Identity Reporting in the Segment Summary view](/help/using/features/segments/segment-summary-view.md)</li><li>[How to Create Conversion Traits](/help/using/features/traits/create-onboarded-rule-based-traits.md)</li><li>[Trait Recommendations](/help/using/features/segments/trait-recommendations.md)</li></ul> |We added tutorial videos to multiple pages in the Audience Manager documentation.|
 
 ## August, 2019 {#aam-august-updates}
 
@@ -71,7 +71,7 @@ There are no major documentation updates to announce for July.
 |--- |----|
 | [IP Address Obfuscation](/help/using/features/administration/ip-obfuscation.md) | Your company may desire to obfuscate IP address in many countries due to global privacy regulations. Audience Manager allows you to obfuscate visitor IP addresses on a global or country-by-country basis. |
 | [Facebook WCA Integration](/help/using/integration/integrating-third-party/facebook-wca-integration.md) | This page illustrates the process of creating Facebook Website Custom Audiences (WCA) pixels for the purposes of sending web-based Audience Manager audience segments to Facebook, for online ad targeting with improved transparency. |
-| [Audience Manager Plug-in for IAB TCF](/help/using/overview/data-security-and-privacy/aam-iab-plugin.md) | An important aspect in the privacy obligations you have towards your users is the acquisition and conveyance of user choices over how their personal data may be used (i.e., “purposes”) and by whom (i.e., “companies”). Adobe provides you with the means to manage and communicate your users' privacy choices through the [Opt-in functionality](https://experienceleague.adobe.com/docs/id-service/using/implementation/opt-in-service/optin-overview.html) and through [IAB Transparency and Consent Framework (TCF)](https://iabtechlab.com/standards/gdpr-transparency-and-consent-framework/) support. <br>&nbsp;<br>&nbsp; This article describes the Audience Manager use cases that support the IAB TCF and how to implement IAB TCF support in Audience Manager.|
+| [Audience Manager Plug-in for IAB TCF](/help/using/overview/data-security-and-privacy/aam-iab-plugin.md) | An important aspect in the privacy obligations you have towards your users is the acquisition and conveyance of user choices over how their personal data may be used (i.e., "purposes") and by whom (i.e., "companies"). Adobe provides you with the means to manage and communicate your users' privacy choices through the [Opt-in functionality](https://experienceleague.adobe.com/docs/id-service/using/implementation/opt-in-service/optin-overview.html) and through [IAB Transparency and Consent Framework (TCF)](https://iabtechlab.com/standards/gdpr-transparency-and-consent-framework/) support. <br>&nbsp;<br>&nbsp; This article describes the Audience Manager use cases that support the IAB TCF and how to implement IAB TCF support in Audience Manager.|
 
 ## March, 2019 {#aam-march-updates}
 

help/using/docs-updates/docs-2019.md

@@ -49,7 +49,7 @@ See the [Experience Cloud Release Notes](https://experienceleague.adobe.com/docs
 | Topic | Description |
 |---- |----|
 | [Audience Manager Data Export Control support in Adobe Experience Platform](/help/using/integration/integration-aep/aam-aep-audience-sharing.md#aam-data-export-control-in-aep) | The new section in the Audience Sharing Between Audience Manager and Adobe Experience Platform article includes a mapping between Audience Manager data export controls and Experience Platform data usage labels. |
-|[Audience Manager Plug-in for IAB TCF ](../overview/data-security-and-privacy/aam-iab-plugin.md)| Continuing Adobe’s focus on Privacy by Design, we are upgrading the Audience Manager Plug-in for IAB TCF to the IAB Transparency & Consent Framework (TCF) version 2.0, starting June 10th, 2020. Customers who have implemented the Audience Manager Plug-in for IAB TCF must upgrade to version 2.0 by August 15, 2020, in order to continue using the feature. After August 15th, 2020, version 1.1 will be deprecated, and will no longer be supported.|
+|[Audience Manager Plug-in for IAB TCF](../overview/data-security-and-privacy/aam-iab-plugin.md)| Continuing Adobe's focus on Privacy by Design, we are upgrading the Audience Manager Plug-in for IAB TCF to the IAB Transparency & Consent Framework (TCF) version 2.0, starting June 10th, 2020. Customers who have implemented the Audience Manager Plug-in for IAB TCF must upgrade to version 2.0 by August 15, 2020, in order to continue using the feature. After August 15th, 2020, version 1.1 will be deprecated, and will no longer be supported.|
 
 ## May, 2020 {#aam-may-updates}
 
@@ -82,6 +82,6 @@ See the [Experience Cloud Release Notes](https://experienceleague.adobe.com/docs
 | Topic | Description |
 |--- |----|
 |[Activity Usage Reporting](../features/administration/activity-usage-reporting.md)|The [!UICONTROL Activity Usage Report] helps you view and track the activity usage of your Audience Manager instance, giving you a clear idea of how your activity usage compares to your contractual commitment.|
-| [List of Audience Manager Device-based (server-to-server) destinations](/help/using/features/destinations/device-based-destinations-list.md) | This page displays information about every server-to-server integration between Audience Manager and industry partners. Use the list to understand which partners can receive mobile device IDs from Audience Manager, which partners can receive unsegment information, and more. | 
+| [List of Audience Manager Device-based (server-to-server) destinations](/help/using/features/destinations/device-based-destinations-list.md) | This page displays information about every server-to-server integration between Audience Manager and industry partners. Use the list to understand which partners can receive mobile device IDs from Audience Manager, which partners can receive unsegment information, and more. |
 | [How to forward data from Adobe Analytics to Audience Manager](../integration/integration-other-solutions/audience-management-module.md) | We updated this page to highlight Adobe Experience Platform Tags as the preferred way to forward data from Adobe Analytics to Audience Manager.|
 | [Inbound Customer Data Ingestion FAQ](/help/using/faq/faq-inbound-data-ingestion.md) | We updated the answer to "Can I upload an inbound data file (.sync or .overwrite file) before deploying Audience Manager code into production?" to reflect current [Profile Merge Rules](/help/using/features/profile-merge-rules/merge-rule-targeting-options.md) functionality.|

help/using/docs-updates/docs-2020.md

@@ -28,7 +28,7 @@ There are two ways you can bring your offline data to Audience Manager for [!DNL
 
 **Can I collect hashed email addresses through a web form or mobile app or do they have to come through on a batch file?**
 
-You can collect hashed email addresses through web authentication using [!DNL ECID] with [Declared IDs](../features/declared-ids.md). The batch file allows you to also collect hashed email addresses that can’t be sent through authentication (e.g. dormant users in your ([!DNL CRM]) and activate them in people-based destinations.
+You can collect hashed email addresses through web authentication using [!DNL ECID] with [Declared IDs](../features/declared-ids.md). The batch file allows you to also collect hashed email addresses that can't be sent through authentication (e.g. dormant users in your ([!DNL CRM]) and activate them in people-based destinations.
 
 **How is ingesting hashed email addresses via web forms different from uploading hashed email addresses via batch files?**
 
@@ -54,6 +54,7 @@ Yes. Customers who purchase [!DNL People-Based Destinations] are also granted ac
 It depends on your use case. If you plan on activating existing first-party segments in people-based channels, you don't need to create new segments. You can just map the segments to a people-based destination.
 
 If you plan on activating new offline audiences in people-based channels, you need to create new first-party segments using the [!DNL All Cross-Device Profiles] merge rule.
+
 >[!NOTE]
 >
 > You can only map segments with first-party data to [!DNL People-Based Destinations]. Our destination platforms do not accept segments with second- and third-party data.
@@ -66,7 +67,7 @@ No. When sending audience segments to [!DNL People-Based Destinations], audience
 
 **How would match rates using [!DNL People-Based Destinations] theoretically compare to other methods of sending audiences to destination platforms?**
 
-As long as the email address is hashed and ingested correctly, there should be no difference in the match rate between [!DNL People-Based Destinations] and other methods. The only reason a match rate would be below 100% is if the email addresses brought into Audience Manager cannot be matched with an email address in the destination platform’s user base.
+As long as the email address is hashed and ingested correctly, there should be no difference in the match rate between [!DNL People-Based Destinations] and other methods. The only reason a match rate would be below 100% is if the email addresses brought into Audience Manager cannot be matched with an email address in the destination platform's user base.
 
 **I collect work email addresses from my customers, which are different from the personal email addresses used in social networks. How do you match identities across multiple email addresses?**
 
@@ -100,13 +101,13 @@ Before you can use [!DNL People-Based Destinations] to send audience segments to
 
 **Do [!DNL People-Based Destinations] support audience targeting in other [!DNL Facebook] apps, such as [!DNL Instagram]?**
 
-You can use [!DNL People-Based Destinations] across [!DNL Facebook]’s family of apps that are supported by [!DNL Custom Audiences], including [!DNL Facebook], [!DNL Instagram], [!DNL Audience Network] and [!DNL Messenger]. Selection of the app that you want to run campaign against is indicated at the placement level in [!DNL Facebook Ads Manager].
+You can use [!DNL People-Based Destinations] across [!DNL Facebook]'s family of apps that are supported by [!DNL Custom Audiences], including [!DNL Facebook], [!DNL Instagram], [!DNL Audience Network] and [!DNL Messenger]. Selection of the app that you want to run campaign against is indicated at the placement level in [!DNL Facebook Ads Manager].
 
-**What’s the difference between [!DNL People-Based Destinations] and [!DNL Website Custom Audiences]?**
+**What's the difference between [!DNL People-Based Destinations] and [!DNL Website Custom Audiences]?**
 
 [!DNL People-Based Destinations] leverages the [!DNL Custom Audiences (CA)] integration with [!DNL Facebook]. The difference between [!DNL WCA] and [!DNL CA] integrations is the key that customers use when sending audiences to [!DNL Facebook]. [!DNL WCA] uses the [!DNL Facebook] pixel (which would be a website user ID) while [!DNL People-Based Destinations] use hashed email addresses to integrate with [!DNL CA].
 
-You can use Audience Manager’s [!DNL Facebook] [!DNL WCA] integration via the [!DNL URL Destinations] feature at no extra cost.
+You can use Audience Manager's [!DNL Facebook] [!DNL WCA] integration via the [!DNL URL Destinations] feature at no extra cost.
 
 These two integrations are complementary; you can use both to ensure better audience coverage. As an example, [!DNL WCA] can be used for prospecting when a company is looking to target website visitors who have not registered an account, whereas [!DNL People-Based Destinations] can help you target existing customers who have supplied their email address but maybe not visited the website.
 

help/using/faq/faq-people-based-destinations.md

@@ -56,4 +56,5 @@ To disable IP address obfuscation for specific countries, find the countries in
 
 * [Data Privacy](/help/using/overview/data-security-and-privacy/data-privacy.md) 
 * IP Address Obfuscation Video Demonstration
+
 >[!VIDEO](https://video.tv.adobe.com/v/27218/)